The natural transition of every medium, since the beginning of human communication, is from a necessity to a vehicle for self-expression. Messaging evolved from the carrier dove to paper mail to email to Twitter.
When the cost of distribution approaches zero, a medium evolves to its peak for self expression and it has the potential to own all sub-use-cases.
Communication mediums can be measured by the context in which they are received. Example: if your audience is just one other person, it’s a different communication experience then when your audience is three, ten or hundred and so on. Another dimension to measure a medium is by the type of attention needed from the audience, and hence the type of delivery. Example: if I deliver content synchronously it requires a different type of attention from my audience than asynchronously.
How I Map Mediums Of Communication (With Examples Of ~$1 Billion Companies):
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